We Love This "Wear Your Seatbelt" Campaign

OK so going round the internet to look for the interesting stories to keep you up to date with as we do we stumbled upon this "Wear your seatbelt" campaign from 2010!. none of us in the office remember it being aired or publicized but we think its title of "Embrace Life" is perfect.  What do you think? Do you like it? Do you remember it?