Road safety campaigners want anti-speeding technology (Intelligent Speed Adaptation - ISA) fitted as standard to all newly manufactured cars after a rise in the number of crashes caused by breaking the speed limit.
Intelligent Speed Adaptation technology allows drivers to select an option where acceleration is stopped automatically at the speed limit specific to any road (this can also be disabled via button). When this mode is turned off the speed limit is still displayed but the speed not overridden.
Its developers say ISA is intended as a road safety device, but it could have additional benefits.
These include reducing congestion as a result of collisions, and cutting vehicle emissions as drivers adopt a smoother driving style
Campaigners are making the call as part of Road Safety Week after Scottish government figures earlier this year showed a 14% rise in road deaths in Scotland during 2016 compared with 2015.
Jason Wakeford, director of campaigns for Brake, said: "Speeding remains a major problem, causing untold suffering to families up and down the country."